Podcast One’s founder and executive chairman, Norman Pattiz, is quite a success in the broadcasting industry. He is most famous for Westwood One Inc. which he founded in 1974, that has become the largest provider of everything in America including sports, entertainment, news, talk, and traffic programming. Currently, he lives in Baltimore with his wife, of more than 30 years, Dr. Mary Turner Pattiz.
The reason he is so successful is because he believes in staying busy, excited and engaged than most people do. He is the first one in the morning, and the last one out of the office come evening. The 73-year-old listens to books instead of reading them.
According to Bloomberg, Norman Pattiz believes in implementing ideas to make them successful instead of just having them. He has been in the Broadcasting industry for more than 40 years which has made him successful as the Podcast One chairman. He also received the Giants of Broadcasting Award for his efforts in the broadcasting industry presented by the Library of American Broadcast in 2009.
In 2010, Norman Pattiz created Courtside Entertainment Group to produce and distribute high-quality programming materials. The reason he founded Podcast One is that he realized a gap in the market. Learn more about Norman Pattiz: http://fortune.com/2014/12/18/serial-is-small-podcastone-is-building-a-podcasting-empire/
He also realized the potential for digital programming in the modern world after meeting Kit Gray, who was working out of his apartment and representing people’s podcasts. He collaborated with Kit to create Podcast One, which he considers to be a great journey.
Using podcasts as a form of advertising seems to be gaining popularity. A research carried out by Edison Research showed that consumers had more information about the five products that were advertised after the study than at the beginning.
Podcast advertising also seemed to increase the chances that a consumer would consider the advertised product, which makes it a very effective form of advertising. The survey showed a bright future for Podcast One in broadcasting and advertising.
Podcast One has been very successful since its inception in 2012 becoming one of the lead producers and distributors of audio on-demand programming. The Industry boasts of popular public figures including Adam Carolla, Shaquille O’Neal, Larry King, and Nicole Polizzi popularly known as Snoozi among many others.
Podcast One success is in no small feat. It takes the capable insight and leadership of Norman Pattiz to be here. With the open reception of podcasts as an advertising strategy, Podcast One is best suited to fulfill your broadcasting needs.