Kate Hudson’s Fabletics Looking to Give Amazon a Run for the Money

Amazon has not had too much concern about the competition over the last few years. They dominate the online apparel market by a landslide, raking in over 20 percent of all sales in this very competitive niche. Kate Hudson’s Fabletics is one clothing company in this niche that is not going to simply sit back and fight for crumbs, they want to give the giant a real run for the money. Kate Hudson’s Fabletics has sold a very impressive $250 million in sales of workout apparel for women in only a few years, and Amazon is taking notice.


Listen carefully to what Hudson says about her athleisure brand and why it has been so successful for the last couple years. She credits all the success to a few key components, reverse showrooming and a very rewarding membership program. Look at how the sale process is taking place at the local mall, and you will discover women piling into the Fabletics retail store and doing things like taking a lifestyle quiz, window-shopping, and even trying on all the workout apparel and active-wear they desire. What might come as a surprise here is that many of these shoppers are not buying anything while they shop at the mall, so there has to be a catch.


The real catch here is what happens when the customers show up at the Fabletics e-commerce site. here is where all the magic of record sales takes place, and it really is something to behold because no one is really taking advantage of the technique. So because these women were trying on the clothing at the mall, they discover all those pieces of apparel are not sitting waiting for them in their online account. If the clothing already fits them perfectly, what winds up happening is these customers start surfing the website for new colors, new styles, new arrivals, and they load up the shopping cart in the process.


The biggest attraction for workout apparel customers is the additional benefits from being a Fabletics member. These members are getting free shipping for their online orders, discounts on the clothing in the online store, even the help of their very own personal shopping assistant. The assistant uses the quiz answers to pick a piece of clothing each month for the customer to consider. Amazon should pay close attention today to the way sales are increasing here or they may be in the mix at the bottom of this market very soon.

A Brief Look At IDLife And Their Strategic Partnership With Garmin International Inc.

The quick elevating wellness and health company are known as IDLife, LLC recently announced that they were carrying a strategic partnership relationship alongside Garmin International Inc which was a branch of Garmin Ltd. GRMN, which is one of the leading organization in the development of wearable device technology. Customers of IDLife would now have the capacity to by the Vivo activity trackers from the Garmin’s line and the Garmin Index TM Smart Scale on the IDLife website.

The customers of IDLife can hope to observe a combination of the wearable device data from Garmin into the mobile application of IDWellness in the coming months so that clients would have the capacity to manage and monitor the milestones of their journey to wellness and health from one location.

IDLife was established to share a way which is simple for individuals to lead lifestyles that are healthy by providing them with nutritional products and vitamins of the highest quality. Customers all around the country are starting to observe results which are long lasting by going along with three easy steps on a daily basis. The mission of IDLife is strengthened due to its capacity to interface a partnership with the wellness products of Garmin. The Mission of IDlife is to provide individuals with the required materials to attain success on their journey in attaining a lifestyle which is healthier forever, not just for some months or years.

Logan Stout is a successful entrepreneur, business owner, philanthropist, leadership trainer, best- selling author as well as keynote speaker. Having amassed billions of dollars in funds all through his career, his track record and credibility on team building, leadership, and principles of success asides from continually pushing his current ventures, aid in making him one of the keynote speakers in the world who is highly sought after.

The most recent venture of Logan Stout is aimed in the direction of health and wellness. IDLife, LLC has expanded remarkably since it was launched in May 20014. They have gotten partners which include billionaire Darwin Deason, Celebrity trainer Jen Widerstrom and as Troy Aikman.

Follow Logan Stout on LinkedIn.