Copa Star is considered as the example of healthcare innovation and luxury service standards of Brazilian healthcare industry. It was bringing a new level of patient care to the Brazilian soil that was not seen before. The hospital provides options and choices similar to a five-star hotel to the patients and their relatives. It is located on the shores of well-known Copacabana beach in Rio, and it is designed to delight people who wanted world-class healthcare service (https://loop.frontiersin.org/people/6678/overview). The hospital is part of the famous D’Or São Luiz network of hospitals – a prominent hospital group in the country.   Jorge Moll, the Chairman of the hospital group, has already communicated that he wanted to take the service standards and[…]