When people think of lip balm, you automatically think of the small plastic cylinder tube. Generic colors and style for most lip balm products on the market and not many flavors to pick from. What’s exciting about that? The creators of The Evolution Of Smooth products noticed that as an opening in the lip care market. When conducting a survey, people responded that it wasn’t exciting to use the same boring products. They just used them because they didn’t want chapped lips. The same issue applied to the jars of lip balm. Many thought that those were unsanitary. EOS lip balm approached the lip balm aisle and took it by storm. They introduced the spheres that are soft and easy[…]